Commercial Diplomacy

IMG
Instructor
Alistair Starling
March 19, 2026 (Thursday)
10:00 AM PDT | 01:00 PM EDT
Duration: 60 Minutes
Webinar Id: 70113
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Overview:

A practitioner’s view of commercial diplomacy: how governments and businesses can work together to promote economic interests and resolve disputes.

Why you should Attend:

If you ignore the diplomatic dimension, other actors will shape the commercial environment in ways that do not favour you.

Areas Covered in the Session:

  • Principles and practice of commercial diplomacy
  • Roles of embassies, trade sections and promotion agencies
  • Using diplomatic tools to support trade and investment
  • Handling and resolving commercial disputes through diplomatic channels
  • Real examples from diplomatic and commercial practice

Who Will Benefit:

  • Diplomats
  • Trade Officials
  • Economic Officers
  • Business Leaders and Advisers Involved in International Trade and Investment

Speaker Profile

Alistair Starling is a former UK Diplomat and Co-founder of the Cambridge Global Knowledge Nexus, a knowledge enterprise spin-out linked to Cambridge. He combines diplomatic, commercial and AI advisory experience to help organisations navigate complex, knowledge-intensive environments.