Negotiating Agreements Without Giving In

IMG
Instructor
Alistair Starling
April 23, 2026 (Thursday)
10:00 AM PDT | 01:00 PM EDT
Duration: 60 Minutes
Webinar Id: 70116
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Overview:

An interest-based negotiation course focused on securing win-win solutions in the European business and policy environment without sacrificing core interests or values.

Why you should Attend:

If you keep conceding just to ‘keep things moving’, you will quietly trade away value deal after deal.

Areas Covered in the Session:

  • Core principles of interest-based negotiation
  • Separating positions from underlying interests and needs
  • Managing difficult conversations and high-pressure tactics
  • Designing options that create value on both sides
  • Role-play and scenario work based on realistic European cases

Who Will Benefit:

  • Negotiators
  • Business Development Managers
  • Diplomats
  • Sales Professionals
  • Policy Leads and Anyone Dealing with Conflict-heavy Negotiations

Speaker Profile

Alistair Starling is a former UK Diplomat and Co-founder of the Cambridge Global Knowledge Nexus, a knowledge enterprise spin-out linked to Cambridge. He combines diplomatic, commercial and AI advisory experience to help organisations navigate complex, knowledge-intensive environments.