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Strategic Selling using the B2G Sales Canvas
Alistair Starling
Duration: 60 Minutes
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Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
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Toll free: 1-800-385-1607
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Overview:
An introduction to the B2G/B2B Strategic Selling Methodology with hands-on use of the B2G Sales Canvas to design and execute winning strategies.
Why you should Attend:
Without a structured sales method, complex public-sector deals drift, stall and are quietly won by better organised competitors.
Areas Covered in the Session:
- Core principles of the B2G/B2B Strategic Selling Methodology
- Using the B2G Sales Canvas to structure opportunity thinking
- Analysing power, influence and risk in complex sales
- Building actionable pursuit strategies and win plans
- Team-based exercises and live opportunity coaching
Who Will Benefit:
- Sales Managers
- Account Directors
- Business Development Professionals and Consultants Responsible for Major Public-sector Accounts
Speaker Profile
Alistair Starling is a former UK Diplomat and Co-founder of the Cambridge Global Knowledge Nexus, a knowledge enterprise spin-out linked to Cambridge. He combines diplomatic, commercial and AI advisory experience to help organisations navigate complex, knowledge-intensive environments.